Research On The Development Strategy Of Xuzhou City Complax

City complex owns various city facilities,such as hotel,office,park,shopping center,exhibition center and apartment,which shows the powerful advantage of integration and becomes the mainstream mode in the development of domestic commercial real estate operation in recent years.As countries strengthen the regulation and control policy of the real estate market,city complex shows the city charm in stimulating consumption,investment and enhancing the city image with composite and agglomeration advantages,space efficiency and outstanding space value.In recent years,with the establishment of driving relative mature city complex business models guide and huge interest in Wanda,China Resources,Green Groups,Powerlong Real Estate Holdings and other leading enterprises,many small and medium-sized real estate enterprises go into action without delay to the field.But there exists great disparity between them and leading development enterprise on their development concept,financing channels,market orientation,quality level,the post management and so forth.Furthermore,the project immatureness and obvious copycat phenomenon accumulate tremendous business risk.Nowadays,some local governments favors the city complex pattern a lot in the development of commercial real estate and sometimes the city complex has been used as vanity projects,which result in many lower-tier city complex problems in many field such as stimulating development by divorcing from reality,unreasonable planning and vicious industry competition.Present domestic theory research is not enough especially focusing on the low-tier city complex development field as a new form of commercial real estate.In order to make up for the deficiency of the theory,this paper chooses the low-tier city,Xuzhou on behalf of Huaihai Economic Zone Center City as the research object to make a research on the economic and social development,the commercial economy maturity,as well as the material and cultural consumption demand of residents.Basing on the above research,the paper analyses the city complex data of Xuzhou about the present city complex on the ones been put into use and to be built,and points out its development status and existing problems.Through the SWOT analysis of city complex in Xuzhou,the paper highlights the strategic direction of city complex development in Xuzhou.We hope this paper can provide necessary advice for the low-tier city complex all over the country and essential reference for local government and enterprise development through the study on the development city complex in Xuzhou.