The Research On Value Analysis Application Of Small And Medium-Sized Cloud Computing Enterprise Taking Z Compony As An Example

IT has changed our life, while cloud computing is changing IT. Just like water and electricity, by connecting the “cloud” and the “terminal” through the Web, the cloud computing finally offer the users the convenient and efficient information service with its advanced commercial models like SaaS, PaaS, IaaS and other silimar models. With the development of cloud computing technology, it will change the Structure and service mode of Information and data industry fundamentally in future. Wish unlimited opportunities, the new service model attracts many businessmen especially the small-and-medium-sized cloud computing enterprises would be springing up. But the market is competitive, company which can survive and develop is not so much. Thus, it is of application value and practical significance to know the operation mechanism of the new service model, look for the risk opportunity in development, and evaluate the value of the enterprise cloud computation.The value of company depends on the capacity of capital returns beyond the cost. When the company's capital lies on the capital market, its sustaining profit potential depends on its own strategic option, including the choice of industry, profit model, competitive positioning and risk identification and prevention. With the develop background of the cloud computing and the specific characteristics of the small-and-medium-sized cloud computing enterprises, this paper provides an integrated framework for small-and-medium-sized cloud computing company from the point of industry analysis, strategic analysis, risk analysis, financial analysis and enterprise evaluation, and takes Z company as an example for application and analysis. Through the industry analysis and enterprise evaluation, this paper will find out the industrial risk, operating risk and financial risk that small-and-medium-sized cloud computing company may be confronted with during the development, and offer some suggestions to solve and hope it can be of help for the value analysis of the small-and-medium-sized cloud computing company.