Study On The Strategic Development Of Unicom Cloud Data Ltd

With the rapid development of information technology,the Internet has already changed the world.As one of the most advanced technologies,Cloud Computing has received significant progress and gained great importance in both domestic and oversea.In the United States,cloud computing is fully applied to government agencies.Its product and technology maturity are relatively high,and the market is developing very rapidly.The Chinese government also pays special attention to the development of the cloud computing industry.As early as in 2015,the State Council has issued many policies to promote the development of Cloud Computing industries.By 2020,China's cloud computing applications will be basically universal,and cloud computing service capabilities could reach the international advanced level.In recent years,with the support of strong national policies,China's cloud computing market has broad prospects for development.Of course,not only traditional IT vendors,but also Internet companies,Such as Amazon and Alibaba have ranked the cloud computing as one of the major strategic deployments for their five years of future since 2005 and expects it would drive the development of companies,and carriers are stepping into the market of cloud computing.For China Unicom Group,developing cloud computing has become one of significant strategies for the corporation transformation.Thus,it launched cloud computing business 2008 and established China Unicom Cloud Data Co.,Ltd.in 2012.Thanks to the support of China Unicom Group,China Unicom Cloud Data Co.,Ltd.has taken the advantage of its network resources and infrastructure construction to gain achievement in this field.Facing the ever-changing market environment,how to continue to develop in a complex environment has become a hot spot for each competing company.The clear development strategy has important implications for the company's future survival.This article introduced the background and significance at first,then,it pointed out the importance of cloud computing for an enterprise's development.This article used China Unicom Cloud Data Co,Ltd.as the research object and indicated its advantages and existing issues by analyzing its.First,on the basis of reading and referring to a large number of related literature and strategic management theories,it was analyzed the macro environment of Unicom Cloud Data Co.Ltd.the industrial environment of the company was positioned through the Porter Five Forces model.Through the analysis of the internal environment of the company's internal management,this article analyzed not only external and internal environment factors based on references,but also its advantages,weakness,opportunities and threats by SWOT method.According to the comprehensive analysis,Combining with the characteristics of the company itself,the conclusion that Unicom Cloud Data Co.Ltd.should select a growth strategy and differentiation strategy.At last we make plan for execution as well as safeguard measures.