| The traditional B2 B product-oriented sales were a single pattern, this pattern could not meet the actual demand that garment processing, OEM / ODM to find garment factory.Currently, garment processing orders have been sent outside through the line exhibition,friends and third-party mediation and other means by inefficient operation, this pattern could not meet the rapid dissemination of information, many varieties, small quantities of clothing developments. Therefore, this article researched the new B2 B business pattern by the garment processing orders driving. It was good to reduce orders for costs and improve efficiency, and it promoted the integration of industry resources and accelerated industrial upgrading, which had some positive effect.Firstly, this paper analyzed the characteristics of the existing clothing e-commerce model B2 B, B2 C and C2 C, elaborated the background of garment processing orders trading basic pattern, and questionnaire design for Yuanzhou garment processing enterprises to conduct research, analyzed the feasibility of garment processing orders trading pattern. Then, it studied the realization of garment processing orders for trading patterns, described the establishment of order transaction platform and system functional structure of the module design and analyzed the credit game behavior of the buyer and sellers by using game theory, but also from the industrial cluster theory, it researched that promoted garment processing orders trading patterns and applied to each node in the entire garment industry chain, which improved the garment industry chain collaborative innovation and enhanced the overall competitiveness of the apparel industry. Finally, it had an empirical analysis for Yuanzhou clothing line trading platform B2 B, and built gray correlation analysis model to analyze the economic benefits of garment processing orders trading patterns quantitatively.The paper studied the garment processing orders trading patterns based on the mobile Internet. It was clear to understand that the garment industry cluster development needed to take advantage of mobile Internet, and expanded new ideas of the industrial front end, the end combined with the Internet in the network economy era. It provided some guidance and reference value to optimize OEM business order structure and withstand market risks. It provided constructive advice for upgrading the garment industry. |
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