| After more than 20 years of development,securities market has become an important part of capital markets,and it has occupied a prominent place.For a long time,securities brokerage business position as a major business,which has been unable to adapt to the current pattern of financial innovation,the innovation is extremely urgent.At this time,financial internet is developing,business similarity,and another non-security company such as the bank or the insurance,all of which illustrate the development of the securities industry has faced unprecedented challenges.Based on this,the securities firm to transfer the business content to the most skilled in the area of investment, play professional advantages,improving finance and investment functions,integrated banking services.At present, the integrated service of China’s securities industry is in the early stages of development,there are many problems,this article from the participants of the business of securities companies,investors and investment advisers are described in terms of.This study is divided into five chapters, the first chapter introduces the topics of background,significance,current research and innovations,and clearly defined areas of the securities industry has to work on this article "integrated financial services ";second chapters study in domestic securities companies at present most representative of Guotai Junan Securities Company of integrated financial services,points out deficiencies,and look to the future;third chapter from security companies,investors, investment advisers,the three participants pointed out that the comprehensive financial business in terms of existing risks;the fourth chapter analyzes the domestic securities regulatory issues from the present situation, problems and causes;the fifth chapter puts forward the suggestions on the aspects of cooperative supervision, laws and regulations, investor education,information disclosure and so on. |