The Research On Social Media Marketing Of Domestic Printing E-commerces

With the rapid development of Internet technology,the general public has gradually become the first producer of massive value information,and has gradually mastered the right of discourse or even the dominant power in the interactive space.At the same time,the mode of network marketing of media has gradually changed from the traditional monism to the multi-level and multi-level.E-commerce is a new business model developed in recent years.Relying on the Internet platform,it has been widely used in a short period of time.It is against this background that printing e-commerce comes into being.The advantage of printing e-business lies in the ability to collect various kinds of market information in a timely manner by using the network platform,so as to master the market demand in the first time and formulate marketing strategies and goals to meet consumers.This study discusses the basic situation and development process of printing e-commerce in China,and analyzes some existing problems,and points out that socialized marketing is the only way for the development of printing e-commerce in the future.At the same time,I put forward some thoughts and Suggestions of social media on the premise of combining the current development practice and collecting a large amount of information,aiming to provide theoretical basis for related enterprises in China.