Research On Customer Relationship Management Of Guiyang Department Of GX Securities Based On Precision Marketing

With the development of the securities industry, growing number of securities companies,homogenization of products, services and marketing without fundamental change, coupled with the downturn in the stock market, securities companies harder to develop marketing customers,customer service, and stock market more competitive. Compared with securities companies, both in the number of branches of banks, funds, and customer trust are the obvious natural advantages.Facing the competition of commercial banks, securities firms are more customer relationship management should be put in an important position, adjusting their business strategies, and to provide customers with better products and services, so as to win the living space. Securities companies are those in which our successful marketing-focused brokerage. Whether it is competition for talent, or brand competition and product supply, is ultimately the customer's marketing battle. Innovation and change, customers of securities companies marketing management is essential.GX securities based on precision marketing in Guiyang customer relationship management,the main content is a case of GX Securities Department of Guiyang, conduct a comprehensive study on precision marketing and customer relationship management, which introduces the theory of precision marketing of securities companies and, and combed the precision marketing theory and applications in theory and practice theory, elaborated marketing and relationship between the two. Meanwhile, analyzed the present situation of the customer relationship management to securities companies, mainly from the company's existing architecture, applied research and analysis of current situation and brings up the seven major problems existing in the customer relationship management process. And according to the company's strategic goals and marketing plans, under the guidance of precision marketing based set of goals and principles, based on precision marketing customer relationship management optimization strategy is proposed, defines the marketing of securities company steps. Finally, from the organization security, personnel security, system protection several put forward under the concept of precision marketing and technical support system for the smooth implementation of the safeguard measures.