Research On Marketing Strategy Of ZYGX Company

With the continuous development of national economy and the advance of production technology, make domestic anti-corrosive coatings industry has made considerable development. Since the late 1980 s, anti-corrosive coating of our country has entered a rapid development period. At the same time, due to the impact of the global financial crisis, many foreign companies to target the anti-corrosion coating affected relatively small market in China, hope to be able to fully open the Chinese market so as to alleviate the financial pressure of the financial crisis. Combined with the more and more domestic enterprises into the anti-corrosive coatings industry, make domestic anti-corrosive coatings market competition pressure is growing. ZYGX co., LTD., in order to be able to constantly improve the market share, enhance the competitiveness of the enterprises, for the anti-corrosive coatings industry in our country has carried on the detailed investigation and analysis, at the same time develop a set of complete and feasible marketing strategy of anti-corrosive coatings.Based on the study of the relevant theories of marketing, on the basis of detailed analysis of the ZYGX co., LTD., in the process of selling anti-corrosive coatings of how to analyze the market, the SWOT theory applied to the actual sales process. ZYGX co., LTD., in the face of weak sales situation, using market segmentation method, the anticorrosive coatings market segmentation, to combination mode and so on the different products to improve sales. Eventually ZYGX co., LTD has made remarkable achievements in anti-corrosive coatings marketing, market share significantly faster. ZYGX co., LTD., the successful experience for subsequent reference for other enterprises in the use of marketing theory.