A Research On The Strategies Of Development For Kingdee Software Group Co.,Ltd.

In this paper, the development process of China's management software industry and its current management condition have been analyzed and studied, and on this basis, a comprehensive analysis of Kingdee Software Group's external environment and internal resources has been conducted. And facing the increasingly fierce competition brought by the rapid economic development and continuous innovation in IT software technology, Chinese management software enterprises have all turned to product development, high-tech talent and Internet-related and + enhance in order to enhance their core competitiveness. With its strong R & D capability, professional industry solutions and a huge number of old customers, Kingdee Software Group is one of the oligarchs in Chinese management software market, accounting for half of the Chinese ERP market. However, under competitive pressure brought by international management software giants and major domestic competitors, Kingdee has to seek for innovation in management development strategy.Firstly, Kingdee Group needs to reform its basic management system, to create innovative organizational culture and to form a knowledge sharing and learning system based on its advantages in IT industry so as to form its own innovative ability. Secondly as a knowledge-intensive company, one of the most valuable core competitive force of Kindee is personnel. So it must refine its talent selection And training system in order to bring in top minds within and out of the management software industry. Finally, management software companies, kingdee' s another core competence is technology research and development capabilities. And kingdee should constantly improve Its research architecture, and try to explore products which are different from those of its competitors, while continuing to enhance its strength in problem solution in management software industry. Only by doing so, Kingdee can stand at the forefront in the data and technologies + Internet time and survive the competition in the management software market.