| In the new economy, the competition between companies is in fact the competition in the field of technology innovation. In order to win in the competition, a company must strengthen its research and development to make the technological innovation as its long term strategy. The technological innovation is especially important for software industry which has a much quicker technological changes and shorter and shorter product life cycles. As a domestic leading software enterprise, Kingdee Software find it is necessary to improve its competitive advantage based on the technological innovation.Based on the theoretical and research review and Kingdee's reality, Kingdee's internal and external environment is analyzed. The external environment analysis includes the technological innovation needs from customers, the competitive environment of management software, the technological innovation environment and the competitor analysis. The internal environment analysis includes Kingdee Software's organizational structure, the research and development strength, financial ability, marketing service capabilities, human resources and corporate culture. Then based on the company's SWOT analysis, the strategic positioning of Kingdee Software's technological strategy and the technological strategy model are put forward. Finally, the implementation tactics used to support Kingdee Software's technological strategy are proposed as safeguard mechanism.The implementation tactics includes the perfection of organizational structure, the optimization of research and development management with the aid of CMM, The introduction of new business management operating system, the training and development of human resources in the field of research and development, implementation and operations and management, the establishment of systems in research and development, implementation and service, and the cultivation of the learning culture and technological innovation culture. |
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