Research On Development Strategy Of Kingdee Group

4 The financial crisis in 2008 affected the entire world economy, China is also one, although the Chinese government's macro-control ability of the economy has a comparative advantage, and the current overall situation for the better, but it can not completely rule out the second dip, China possibility, in fact, the economy has always existed the risk of second bottom, but also from the probability on the possibility that relatively high, in such conditions, the macro background, China's management software industry, ushered in SOA technology promotion as the representative The technological innovations of the times; information services tend to comprehensive, accurate and detailed control of the overall solution times; software industry from the sale of refined products to service time. In this general context, Kingdee Group As a native of one of the two management software provider, has reached a new historical crossroads, Kingdee Group has accumulated a certain extent, deal with technological change and the technical strength and market volatility scale of operation, in this point in time, Kingdee people with Chinese-style management to worldwide rise in the great ideals, Kingdee people doing strategic planning and detailed strategic plan.Kingdee Group Strategic Research, through the strategic analysis of the method, including combining the practical situation and market conditions within the Group and other practical factors, targeted to sort out. Aim is to try Kingdee Group node in this historical methods and steps of strategic planning and implementation of the law is in line with enterprise development, the development of the entire group guidance. Details are as follows:Kingdee Group and the first brand in the market par UF group. Known as "South Kingdee, North UF," said. Kingdee Group not only in mainland China has a remarkable performance, but also in the Asia-Pacific region have established their own branches. Major industries are divided into three parts, management software, middleware, and Friends of the business network. Among the most prominent strength middleware has been the industry leader in-class products, management software is a major industry, has now established a brand in the country within the city limits 221 has more than 80 million customers in the use of different types of Kingdee Software . Friends of the provider network, although currently not yet become a major industry Kingdee group, but great potential for future development. According to foreign software development law and China's local software, the stage of their development and characteristics of China's future competition in the software industry will separate the high-level management software products, middleware and e-commerce is the future of the major profit pillar. Future business prospects for the huge demand for SaaS business.Kingdee Group is located in the state has its own advantages and disadvantages, the face of market conditions and opportunities and challenges.1. Kingdee Group Strengths: In the current software market, Kingdee has completed the double meaning of geographical and product lines cover the demand, and has formed in the Asia Pacific region and its own brand.2. Kingdee Group's own Weaknesses is that With the major competitors in UF group homogeneity compared to the major industry Kingdee management software, management software in high-end product types UF groups U9 product is unique, yet there is no currently available for Kingdee Group has introduced U9 independent products.This means that Kingdee in the high-end products, not only in lack of production functions, but also in product variety on less than a UF group. This is likely to in the northern region of the UF Kingdee and the gap between the brands. More influence the government sector in the North Kingdee Group expansion plans. Also in the human resources structure, the Group attached great importance in recent years Kingdee sales, so that the implementation of high-end product development power and strength of the second mismatch occurred.3. The market opportunity is:China's overall economic situation for the better, but look at the products from the recent years, the high-end products hit the market will face a growing demand, the future of the North from the geographic market for information technology will usher in a peak demand . Future technological innovations will also widen the scope of the software company already has with the gap between small and medium sized software company.4. The threat of the market is:Despite China's market economy as a whole the risk of second bottom. Lower end of the growing competition in product markets, has entered the stage of the Red Sea, the new mid-market access of small software companies it might disturb the market equilibrium price.Following a comprehensive analysis of the internal conditions and external environment following, based on the Chinese software industry forecasts, Kingdee Group to develop a short and long term strategic objectives: deepening service transformation, the Asia Pacific region by 2015, management software leader, 2020 establish a global sales and service network.According to the Group's strategic objectives Kingdee, Kingdee of them will be completed within past 5 years product, functional, technical capacity, location, industry, channels, brand, human resources, human and cultural aspects of the structure and the overall layout of strategies to ensure Jindie goals smoothly.As follows:1. EAS products improve the production function, the functional co-K3 can completely replace the UF group NC, U9 and U8 products, to ensure response to major competitors in the management of software products at no loss state. Continue to maintain market-leading middleware products; continue to develop friendly business network business.2. Enhance R & D capabilities, established in mainland China at least 7 R & D institutions, the formation of secondary developers, large area plug-in R & D and industry R & D developers echelon headquarters.3. According to the situation and competition case against Kingdee weaker areas in the north of the status quo, into two areas in the north and the Pearl River Delta Region to increase the power, in order to achieve a breakthrough in the Northern Areas.4. Comprehensively promote the industry, plug-in product strategy, a comprehensive industry solution to improve Kingdee production capacity and create favorable conditions for the sale.5. To expand channel sales efforts, according to product maturity and were difficult to implement different authorization of a comprehensive expansion of market channels to market low-end, mid-market to take appropriate agency to ensure the implementation of a number of its own personnel and service personnel. Channels of high-end market should not conduct a proxy mode.6. To develop channels to maintain the market share of the South to northern markets while expanding sales and number of full Kingdee products to promote information technology in the northern government applications to increase the maximum Kingdee product awareness.7. The establishment of healthy competition in the ecosystem of talent, the importance of human structure, refining of the current sales team, recent major high-end software R & D personnel training, technology-based industry, implementers, and managed implementation of the staff, the number could be considered for short-term long-term quality strategy.8. Deepen the "no parent family culture." Kingdee group as a whole to make further contributions to the development.In addition to the above conditions, to protect the smooth realization of strategic objectives Kingdee group needed the support of two important conditions.These two conditions are:1. Respond to future trends in the software industry needs to pay attention to the cultivation of several people, IT architects, industrial implementation of the expert consultants, project management and control based consultancy, service personnel.2. Deepen the "no parent family" cultures, the establishment of a learning organization culture and intelligent operation of the culture. Complete the above steps in the implementation of the strategy have the support and security conditions, while at the same time, Kingdee Group's strategic objectives to achieve high probability.This is just drop in the ocean on the Strategy for the Group's strategic objectives Kingdee can be achieved, we can only rational speculation. Conclusion to the fact that to answer to the future.