Analysis Of The Motivation And Performance Of Suning's Cloud Business Strategy Transformation

Now,Many companies enterprise their strategic transformation,to deal with own internal environment changes.As a Chinese traditional home appliance retail industry's leading enterprise, SUNING Commerce implement their strategic transformation aiding of its own resources and ability accumulation,with the O2 O cloud business modes. The cloud business model of SUNING Commerce is "store business + electricity + retail services" after transformation.This paper selects SUNING quotient as the research object,and analysis the reason of the strategic transformation.At the same time, from the factors affecting SUNING changes in recent years,this paper will use financial analysis method and the EVA evaluation method to analyze SUNING strategic transformation of financial performance.And we can get the following research conclusions.Firstly,taking the strategic transformation,SUNING Commerce is in response to the impact of electronic commerce, out of the plight of declining performance.After SUNING strategic transformation in 2012, the company's financial performance has fallen dramatically, to rebound after 2014,.it explains SUNING having been gradually out of the early stage of strategic transformation, entering the stage of strategic implementation.But during the period of 2012-2015, SUNING of EVA values are negative.the company makes a lot of investments and not rewarded.In the long time, SUNING Commerce' future development mode is in line with the electrical contractor background.As a result,to solve the problems during SUNING Commerce strategic transformation, this paper puts forward the following Suggestions.SUNING should continue to take advantage of the market and industry status, expanding market share.And he must form the core competitiveness with the characteristic of SUNING,improving profitability.