Cloud Computing Enterprise Valuation And Evaluation Factors

For the enterprises in cloud computing areas,although they are belonging to the same industry of Internet & high tech,they have various profit model,developing approach,operation method,and different ways to implement their value,this leads to incorrection and confusion when evaluating this kind of enterise.However,in the mean time,the activities of cloud computing enterprises,such as creation,split,re-organization,merging,acquisition,venture investment,as well as,are happening all the time.At this point,providing a solution of cloud computing enterprise valuation,helping the company's operator,investor,clients,capital market,as well as supervision officers to correctly estimate enterprise's situation and actual value,would be a hot and meaningful topic.Based on all described above,this article systematically investigate the theory of enterprise valuation,in terms of the various character of cloud computing,service structure and levels,and the different focus on factors of core value,analyze the key points of enterprise valuations,research the suitable valuation model and method,depends on sub categories of IaaS,PaaS and SaaS.Finally,according to the different characters of various sub categories of cloud computing,by using the sample companies of 21 VIANET,BLCloud,and WorkDay,this article did the empirical analysis against DCF,EVA and DEVA models and proved their applicability.