The Development Of Guangdong Province Pingyuan County Navel Orange Industry

Orange citrus important species,fruit beautiful,bright color,crisp flesh of Java,concentrated sweet aromatic flavor,is the international trade market citrus fruit known varieties.Since the 1990 s,Guangdong,Jiangxi and other places Min full play to the unique climate,mountains and regional advantages,the proposed "building a world famous Orange main producing areas","to create Gannan Orange ten billion yuan output value of industries cluster" strategy decision,navel orange industry has achieved great development.Pingyuan county is an important regional citrus industry,with favorable climatic and soil conditions,how to exploit these favorable natural endowments,the level is far bigger and stronger citrus industry,is a major issue to be solved.This paper mainly citrus development level far as the research object,through the county's fruit industry to conduct field surveys,data collection and collation of experiences and lessons Pingyuan county citrus development were analyzed,combined with the specific circumstances of Pingyuan county,its citrus industry development Strategy to do some research.The main research is as follows: 1 Pingyuan county citrus industry development of obvious advantages,from static comparative advantage analysis,Pingyuan county have a temperature-based natural resources,convenient transportation and the main geographical advantages,the most labor human resources advantage,soluble solids content of the highest quality advantage,efficiency advantages and brand;from a dynamic comparative advantage analysis,Pingyuan county has advantage of technological innovations,scale and cost advantages and market potential advantages and so on.2.Pingyuan county citrus industry development problems and disadvantages of a detailed analysis,we found:large-scale development is slow mainly due to Pingyuan county citrus industry base is broad enough individual farmers market,leading enterprises radiation capacity is not strong,navel orange industry processing capacity is not strong,navel orange planting and management technology is insufficient,the service system is not perfect,inadequate transportation facilitation.3.The main problems Pingyuan county citrus industry,and put forward the main countermeasures Pingyuan county citrus industry development: First,adjust the marketing strategy,expand sales channels;the second is the construction of mechanical anti-slope terrace;3 is a reasonable mix of varieties of navel orange;Fourth,actively carry out technology-based production management Orange village science and technology and science and technology to the countryside activities;Fifth,increase capital investment,reduce the burden on farmers;Sixth,improve fruit quality;seven is to strengthen the road projects,which will help Orange sales.