Private Fund Opportunities And Risks Research Under The Background Of Internet Financial

The development of Internet now is changing finance industry gradually,finance institutions like banks,brokerages and private funds are being changed quietly.Emerging internet companies are entering into the finance industry actively through technology and accumulation of platform users.When finance meets internet,everything is changing.Internet has open and shared economic characteristics,which are changing traditional finance industry and improving public paticipation and involvement.Under this background,how will private fund deal with challenges and grasp opportunities will become the big issue for future private fund development.Through literature and data analysis,meanwhie combined with practises,this essay focuses private fund and internet finance development and trend,discussing development opportunities under internet finance background,business model changing and competition relations.Using economics in practice,analyzing risks of private fund interconnected and providing theroretical support for private fund transformation.This essay uses theory and practice to prove when private fund is internet-based,a lot of opportunities will be encountered and development models will have major changes.Longitudinally,e-business platform sales channels are facing directly to investors,solving channels issues;third-party payments solve payment security,pay channels and even regulatory issues;big data developments help private fund to capture customers' need precisely and provide related services.Crowdfunding is new way of financing,which can solve private fund financing issues,but is limited by law,waiting for future investigation.Horizontally,private fund cooperates with commercial banks,brokerages firms,raied funds together to develop internet finance,they are also private fund competitors.Risks include three aspects: private funds management and moral hazards,internet finance products and information security risks,legal and policy risks.Finally,some suggestions have been put foward: the establishment of management and sponsors credit evaluation system,Through in-depth cooperation with Internet companies to improve the security level,and Strengthening private equity internal risk control and response mechanisms to avoid legal and policy risks.