The Study On The Mode Of Internet Fund Platform

There are mainly two kinds of interpretation towards ITFIN.Some scholars hold that the internet will change the finance while others believe that finance need to embrace the internet.In essence,ITFIN refers to all the actions that financial industry takes in order to adapt themselves to the internet upgrading and development under the context of the internet age.Therefore,what is the core idea of the internet age must be considered when we conduct a research on this issue.In other words,we have to think from an internet perspective.The purpose of this article is to research and explore the characteristics of internet fund platform based on the internet thinking in this new business mode.It is divided into 4 chapters: Introduction,the development history and current situation of internet fund,analysis of the internet fund platform mode and discussion on the internet fund platform mode —— taking Gold Beta as an example.The first chapter mainly introduce the internet financial theories from the following 5 aspects: the background and study meaning,the internet logic,the study situation from domestic and overseas and study method used in this article;The second chapter consists of 4 parts: the overview of the internet finance development,the influence of the internet on the fund industry,the definition and characteristics of the fund and the overview of the internet fund development,which will be discussed from both the macro and the micro perspective.We will also compare the theory with the reality,and try to figure out internet + fund innovative model;the third chapter introduces and analyzes the platform mode of the internet fund,which will discuss the characteristics,cost and effect of the platform in detail.The fourth chapter would interpret the internet fund platform model by analyzing an example,just taking "Gold Beta" under the Harvest Wealth Management as a case study,which is a internet Fund innovative platform model.The analysis will be based on the following 5 aspects: the introduction of the Gold Beta,company background,operation and characteristics of Gold Beta,Gold Beta business model analysis and conclusion.