The Influence Of E-commerce Development On The Rural Household Financial Behavior

Rural finance is an important part of modern finance,and rural economic development is one of the most important capital allocation system.With the constant development of electronic business background,the rural family financial behavior due to the constantly changing.This will bring some new problems,new norm,the new formats will bring our unique "dual structure" what kind of impact? E-business financial behavior of rural households in what level? With the present situation of rural finance,how to deal with the development of electronic commerce? Become the countryside during the development process of e-commerce must explore problems.In this article,through access to a large number of literature data,field visiting survey of rural electronic commerce application level,and through the analysis of survey data by many times to the current financial behavior of rural households in e-commerce environment consciousness,status and potential power,this paper analyzed the content of the change,it is concluded that the current low levels of e-commerce impact on rural household financial behavior,but the e-commerce will strongly rural households,and a more in-depth analysis of the impact of rural e-commerce development,proposed may contribute to the development of rural e-commerce in China's advice,hope to bring help for rural e-commerce development in China,leading to the change of the rural family financial behavior,provide support for rural economic development and progress.