Research On The Present Situation And Countermeasures Of The Development Of Electronic Commerce In Xinjiang Rural Area

The development of electronic commerce in our country has begun to take shape, it also led to the rural electronic commerce followed the steps and rapid development of information age. With the deepening of the development of the electronic commerce in rural area, rural electronic commerce in our country to promote rural economic growth, improve farmers' living standard has made a great contribution, but also accelerated the development of the urbanization process in China. Xinjiang province, this article mainly through to the analysis and research of the electronic commerce development present situation, combining theory with practice, to xinjiang province rural electronic commerce development countermeasures are put forward, so that you can provide a reference for the development of xinjiang province rural electronic commerce value. Through the study of the main research conclusions are as follows:Xinjiang rural e-commerce level at the growth stage, the subject growing; Rapid development of characteristic agriculture and animal husbandry products, model innovation; Electricity companies in xinjiang, the scale expands unceasingly. Restricting factors mainly include information environment at a disadvantage, lag of rural information infrastructure, logistics cost high cycle is long; Farmers' own lack of accomplishment, electricity information, popularity is not high. Gap between urban and rural areas in xinjiang, the government attaches great importance to the investment, less talent scarcity, Insufficient electricity homogeneity serious competition, the brand, standardization and legal system is not sound, inadequate regulatory means.In view of the research conclusion, this paper puts forward some countermeasures and Suggestions: strengthen the construction of rural infrastructure, improving the rural logistics system; We will accelerate the development of the rural circulation network, the establishment of local electricity system; Government policy support, layered cultivate professional talents; Develops the electronic commerce development direction, agricultural trade development.