The Research On E-Commerce Development Model Of Rural Area In Qi Shan County

In recent years, the process of reform and opening-up in our country, further expanding socialist market economy.Under the background of this series, great changes have taken place in China's rural construction,But as a whole, the rural infrastructure construction is still imperfect, hysteresis business information circulation, the development of rural e-commerce still exist many problems to be solved.In today's digital, information-based development, electronic information technology and the relationship between economic development are inseparable,Rural vast area in China, the town of county, township and rural residents still occupied the vast majority of population in our country, people have realized that, of the broad masses of rural market and the vast majority of rural residents strong purchasing power, to realize agricultural modernization and the significance of rural electronic commerce development.The electronic commerce in the agricultural development and has a prominent role in the construction of countryside. Current under the background of the in-depth development of e-commerce, e-commerce market development of the county will have a huge space, county rural e-commerce development can be huge commodity circulation through e-commerce advantages, expand the social demand,promoting rural sales of consumer goods, thus has great value of development.So this paper to electronic commerce development of Shanxi Qishan county as the research object, explore Qishan county rural electronic commerce development present situation, our study content is divided into five parts altogether.The first part, in order to further understanding the history and status quo of rural e-commerce development both at home and abroad, we first to summarize the meaning and purpose of this study, and then further overview about the content of the rural electronic commerce research both at home and abroad, and put forward our research methods and innovative elements of this paper have;The second part further explore qishan county electronic commerce development present situation and the environment,To explore the development of rural e-commerce and model, in order to pass the rural electronic commerce development trace, actively explore the current status of rural e-commerce development;The third part of qishan county. By analyzing the existing problems in the development of e-commerce and Fully understanding of the problems which appear easily in the current rural electronic commerce development, the purpose is to through the discovery of problems, findout the positive strategy, promote rural electronic commerce through the analysis of the reason to the problem, find out the correct path to solve the problem;The fourth part we through rural e-commerce development at home and abroad a better case analysis,Through the analysis of the case, we can based on the experience of the predecessors' development, make up for their own is not enough, also can appear easily in the in-depth visits rural e-commerce development, and application to developing its own strategy;In the fifth part of qishan county analysis electronic commerce development pattern choice, thus we explore qishan county rural e-commerce development.