| In 2008, China's auto market in the blowout period,30% annual growth in production and sales amount without let foreign car peer envy unceasingly, but will developed countries in European and American cars are left far behind, become a veritable car power. But with the overall depression of the domestic market environment, the car industry has lost its past scenery. Since 2014, Chinese auto industry suffered winter, the dealer a groaning.after. According to the China Automobile Dealers Association said, "2014 as dealers to achieve profitability, the country has more than 27000 dealers, the next period of time will have 30% or so dealers due to funding strand and high existing problems and facing bankruptcy." The former suction gold such as 4S stores, is now facing the livelihood problems. What is the golden period of the market has been in the past or dealers operating problems?As car dealers enterprises how to improve their ability to operate, in the automotive market difficult to break out of their own research has become an important topic, the automotive industry has come to re shuffle stage, brutal, survival of the fittest rule will be small and medium-sized car dealers out of bureau. Only the use of new marketing ideas, combined with the developmental direction of the automotive aftermarket, coupled with the enterprise's own resources, highlight the advantages of the project, according to the market and the company constantly improve project promotion strategy and business strategy, to turn the crisis into an opportunity, the tight encirclement. This article is under the stagnant environment in the automobile industry, discusses the auto industry present situation and future development direction, and around these the advantages and disadvantages to analyze the Che Yi Gang hundred county hundred stores project. Put forward the optimization strategy of the project, provide opinions and suggestions for the development of the follow-up of this project. |
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