Study On E-commerce Strategy Of Lazy Driver Company

Lazy driver was found in 2013.It has a garage which is more than 2000 square meter and also two physical stores which are about 1 hundred square meter,as well as many strategic alliances.The garage is located next to Chengdu science and engineering university and the other two stores are in High technology district and Chenghua district of Chengdu.The whole team of this company is very young due to that the average age of this team is less than 30 years old.This company offers automotive aftermarket services which include car decoration,car repairing services and so on.At the same time,it offers E-business to link the online service and the offline service.It could pick up cars to complete all kinds of services,so that customers could be served while staying at home and become real lazy drivers.Presently,the automotive aftermarket service industry is very competitive.However,it does not have a service standard of this industry.Lazy driver is not satisfied with its present condition and hopes to develop its business to a higher level.Lazy driver already has its plan to transform from a traditional company to an E-business one.However,it still sticks to its automotive aftermarket service industry.Although the board of directors of this company has given its strategy of the future development,Lazy driver still has no definite plan about how to select its E-business strategy and how to complete it.As the major manager of this company,the author deeply feels that it is very necessary to study the future development strategy of this company.There are many sub-strategies under a company's main development strategy.Adopting proper strategies are good for completing a company's main development strategy and realizing it goal.Firstly,this paper shows theories of the modern strategic management,the development strategy as well as others relevant to E-business.It also analyzes types of E-business.Secondly,it studies the E-business B2 C situation of the internal and the external companies which offer automotive aftermarket services.It also analyzes the current situation of Lazy driver and talks about the preliminary idea about the E-business development of this company.Thirdly,it analyzes the internal and the external conditions by G-PEST analysis,Five Forces analysis according to E-business B2 C.It also analyzes and evaluates its main strategy.Lastly,it proposes to use the strategic performance evaluation index and the risk management to make sure the implementation of the company's e-business strategy.This paper shows the advantage and the disadvantage of Lazy driver by analyzing its situation.The scientific methods of strategy management shows the actual way for Lazy driver to develop its E-business B2 C strategy to complete its main strategy.The author hopes to provide a reference for other companies of automotive aftermarket service industry to build up their own E-business strategies.