Research On Adjustment Strategy Of NCL Hunan Branch's Bancassurance Business

Bancassurance is a model of cooperation between banks and insurance companies under the frame of financial services integration.In recent year,with the significant development of the insurance industry in our country,China's bancassurance has grown from scratch and developed year by year.Yet our country's bancassurance accumulated some problems with its rapid development.This kind of rapid development is basically in extensive form and in low level.The deep-seated problems appear,raise concerns and need to be solved.NCL is a large insurance company and it is one of the earliest companies in the industry to enter the bancassurance business.NCL Hunan Branch's bancassurance business takes the lead in the size of the premium as one of the competitors in the field.With rapid deterioration of the industry environment and accumulated management problems caused by itself,the bancassurance premiums deceases on a large scale.The problems ahead are of great urgency.Only when NCL Hunan Branch's bancassurance business implements the adjustment by the shifting of emphasis from premium scale to intrinsic value,can it enhance the competition and pull itself through.Based on the background and target above,this article tries to point out the existed problems and clarity the conclusion that NCL Hunan Branch's bancassurance business needs desperate adjustment on the basis of the detailed analysis and discussion of the internal situation and external environment faced by it.From the ground above,by using the MBA knowledge related in the article,the author will study out some effective solutions for the development of NCL Hunan Branch's bancassurance business.This article makes an conclusion that NCL Hunan Branch's bancassurance business should carry out value-oriented adjustment strategy which is customer-focused and a development path reflecting professional qualities of life insurance with high-value product mix as its marketing strategy and strengthened customer relationship management as its core.The adjustment strategy will push forward the adjustment of NCL Hunan Branch's bancassurance business and promote the sustainable and healthy development of it.