The Bancassurance Business Development Strategy Studying Of New China Life Insurance Hebei Branch

In recent years,with marketplace environment change,The bank and insurance have been changed original development pattern,that was non-relation.One kind of new business relation ,that is permeating mutually has appeared. The new business relation is called Bancassurance.1990's last phase, Bancassurance appeared in china, and developed rapidly in several year of afterwards.To 2006's end,the income already accounts for 30% of income to the whole life insurance. In the developing process,some problems exposed,for example,unstable channel relations,sole product type,the service method lacks,low management level.The standpoint of this article is the practice of hebei branch bancassurance development in 4 years.from the aspects of market demand, enterprise strategy and practice,the article analyzes the influence of market environment,supervising and managing environment,Competition environment,Customer demand,SWOT analysis,and finds the opportunity of continues development.Simultaneously,it elaborates the necessity of specialized management.The article designs some Standardized flow,including direction,Bank relations,meeting management, training, work diary,etc.The standardized flow has been carried on the practice.