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Research On The Remolding Strategy Of New Energy Company Business Model Under The Background Of Internet+

Posted on:2017-07-10Degree:MasterType:Thesis
Country:ChinaCandidate:L ZhangFull Text:PDF
GTID:2359330512463050Subject:Business administration
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With the wide application of Internet technologies,it has a profound impact on the company's traditional business model,and in the context of the Internet companies face the traditional market and competitive environment has undergone profound changes.In this historical change,In this historical change,the traditional energy companies are no exception,the business model will also complete the transformation,this paper to the new energy company,for example,the traditional energy companies in the Internet +background business model remodeling basic problems.New Energy Company takes producing and selling Dimethyl ether(DME)as the main business of energy companies.In recent years,DME industrial development has experienced ups and downs,is currently in the industry trough,the urgent need to optimize its business model innovation.In this paper,the company,for example,describes and analyzes the status and characteristics of its traditional business model,combined with the actual situation of the new energy company,in accordance with the concept of business model proposed by Professor Osterwalder from the product,customer interface,infrastructure and financial position Four aspects of the new energy company to describe the specific circumstances of the business model,describes the company's value proposition,target customers,channel access,customer relationships,core competencies,value allocation,partner networks,cost structure,income model of these nine elements details.This paper discusses the necessity of the combination of energy companies and the Internet from the aspects of the Internet,the impact on the traditional energy enterprises,the changing needs of users and the development trend of the industry,and then analyzes the reality of the adaptability of the business model under the support of the Internet demand.Based on the Internet concept,method and technology in the field of information,this paper puts forward the basic framework and form of the energy Internet integrated with the Internet.Energy companies can support the Internet through the energy to meet the diverse needs of users of the Internet age.In the framework of energy Internet,this paper discusses the concrete implementation path of business model remodeling from four aspects: value discovery,value creation,value acquisition and value maintenance.To achieve the Internet in the energy conditions to complete the reshaping business model for the purpose of changing the energy companies in the traditional business model does not meet the conditions of the Internet part of the focus on the Internet based on the enterprise value model,marketing model,profit model,operating model According to the model ofOsterwalder business model,the paper analyzes the elements and characteristics of the new business model of energy enterprises in the Internet + background,and gives the conclusions and suggestions of the remodeling path and analysis.This study further expands the content of Internet business model research,which has a good practical significance in the current energy production and consumption revolution has become a major strategy of our country.In the framework of the energy Internet,to improve the limited use of energy efficiency of human beings,in-depth promotion of energy production and consumption patterns of revolution,energy saving,the protection of the environment provides a useful way to explore.Explore the energy Internet business model transformation will help promote the upgrading of the energy industry to form a new driving force for economic growth.This paper discusses the new energy companies and traditional energy companies to seize the opportunity to reform,take the initiative to innovate business models,explore the benefits of the new company growth and create greater value and achieve better development of the relevant practices of enterprises have a good reference value.
Keywords/Search Tags:Internet +, energy internet, business model, remodeling strategy
PDF Full Text Request
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