Study On The Influencing Factors And Characteristics Of Pension Real Estate Demand

Taking the elderly in Hangzhou as the research object,this paper tries to analyze the pension real estate demand of the elderly in cities from the theory of social gerontology,demographic transition theory,welfare pluralism theory and Maslow's hierarchy of needs theory.Through one-on-one questionnaires to 624 elderly in the main city of Hangzhou,this paper acknowledges their present personal basic status,living conditions,economic conditions and the will of purchasing pension real estate.At the same time,adopting a combination of quantitative and qualitative research methods,this paper finds out whether the degree of education,the satisfaction of spiritual comfort,family relationship,life satisfaction,family income and health condition will significantly influence the purchase of pension real estate through extracting impact factors from four dimensions—personal information,family social relationship,economic support and pension demands and analyzing the influencing factors of the purchase intention of pension real estate in Hangzhou by using binary Logistic regression model.Whether children and the elderly live in the same city or not as well as the cultural and entertainment satisfaction has no significant impact on the willingness to move to the pension real estate.This paper also analyzes the future developing trend of pension real estate through influencing factors and characteristics of the demand.