MZ Securities CS Business Department Profit Model Innovation Research

Securities business department is a key node of securities companies to carry out brokerage business.Securities brokerage business income is still occupy half of the securities company’s overall revenue.But along with the rapid development of Internet financial,securities sales department,the fast rise in number of more than one person to open up,the securities and exchange commission rate drop.Securities business departments brokerage business income drops rapidly.Securities sales business in urgent need of transformation.MCCS securities sales department was established in November 2002,is located in furong district in changsha city of hunan province CZ road 179.MCCS securities business department is a traditional,predominantly brokerage securities sales department.In recent years,MCCS securities sales department of brokerage business income by all kinds of shocks,incomes fell significantly.MCCS securities sales department started trying to innovative business and achieved good results.Therefore,this article analysis based on the basic situation of MCCS securities business department,combining with the current business innovation,proposes the profitable innovation mode of MCCS securities sales department andsafeguard measures.This article is divided into five chapters.The first chapter is introduction,mainly put forward the background and significance of topics,including the theoretical and practical significance,and the study of domestic and foreign to the transformation of the business department were summarized,also introduced the research contents and methods of this article.The second chapter is the securities sales department main profit model analysis,mainly analyses the merrill lynch,Charles schwab and Etrade mode.The third chapter of the current situation and problems of the securities business is MCCS profit model.Firstly introduces the present situation of the MCCS securities business departments,and then put forward the MCCS securities sales department at present the problem of profit model,and discusses the necessity of profit model innovation.The fourth chapter is the choice of MCCS securities sales department profit model innovation,from the cost mode,financing mode,the proxy pattern and financial management pattern four aspects are expounded.The fifth chapter is the guarantee of the securities business MCCS profit model innovation measures,respectively from the talent security,management,marketing,businesscooperation and risk control in five aspects put forward the corresponding security measures.