Research On The Development Strategy Of The Intermediary Business Of China Merchants Bank Xi'an Chengdong Sub-branch

CD branch of China Merchants Bank has long been influenced by the traditional management idea, and has been influenced by the economic environment of the inland city of Xi'an, who's profit has always been the main source of the assets of the deposit and loan business. With the development of financial integration, the performance of traditional commercial banks is lower, and the phenomenon of Internet banking and financial industry is becoming a new focus in the field of commercial banks in China.Along with the establishment of the AIIB and the "One Belt and One Road", the healthy development of the financial environment has gradually become an important area of mutual competition between the major commercial banks and the joint-stock banks. This paper compares the change trend of several major commercial banks intermediate business income and the intermediate business income part, the use of normative analysis and comparative analysis of combination, starting from the basic definition of intermediate business, related theories of the intermediary business has made the detailed elaboration, and combining the specific situation of CD branch of China Merchants bank intermediary business the development.The analysis from three aspects of data management, intermediary business structure, channels, make a specific evaluation of the internal and external development environment factors and banks using the SWOT analysis method, on the basis of the development of China Merchants Bank CD branch intermediary business, the strategic positioning and strategic planning to. Finally, some new development ideas are proivded to promote the development of China Merchants Bank CD branch, and from the development mechanism, asset securitization, pricing mechanism, the four aspects of the construction of independent operation rights for the development of intermediate business and new strategic planning.