Scenario Analysis For The Synergistic Development Of Tea Industry And Tea Tourism Industry

Tea is one of the most popular drinks in the world, with the growing interest in tea drinking, nowadays, the tea culture tourism has become a trendy way of traveling for more and more people. Most of the places where major tea plantations located are surrounded by natural beauties, which provides unlimited opportunities to the development of tea culture tourism. The tea culture tourism can promote the tea consumption, expand the awareness of tea product, diversify income streams, and also promote the development of tea as well as some other related industries. This article was aimed to analyze the current relationship within the tea industry, tea culture, and tea tour, and to figure out an innovative model to better integrate the industry, culture, and ecology in the tour, which will be beneficial for the future coordinated development of tea industry and tea culture tourism in our country.This article analysed the form of tea culture tourism, market operation rules, values, and potential problems, and also summarized the existing model of tea culture tourism. The author concluded several developed models of tea culture tourism, including traditional-village, ecological-farm, agricultural-recreation. Besides, The past successful experiences would also be analysed which may provide valuable references for the others.In recent years, there is an increasing demand of spiritual life for many people, which promotes a quick development of the tea industry and tea culture tourism. Apart from the existing tourism model as mentioned above, some new and diverse detail marketing modes of tea culture tourism, for some instance, natural-resource based, district-characteristic based, ecology-awareness based, humanity-archaeology based, knowledge-study based, urban-teahouse experience, had been concluded by characters of tea industry, culture, tourism analyses.building the Silk Road economic belt once again ushered in a new take-off point for the tea industry and culture tourism. According to this economic belt, Wanli revived the tea ceremony, tea ceremony along the various provinces and regions in support of launch in an all-round way, China's tea industry and tea culture tourism will come into a fusion pattern. As a result, a new model was proposed based on the above analysis-the traditional tea industry is suggested to co-operate with culture-based on tourism industry to further develop a new model with ecological tea farms and tea tour combined in one. Several detailed patterns include tea culture theme park and ecological tea farm fusion under the culture and trade complex, natural scenery and folk tea love fusion under the culture and farmcomplex, health benefit of tea and Confucianism, Buddhism, Taoism culture fusion under the culture and leisure complex. These patterns constitute a completely innovative model-a tea industry cluster with many different elements including comprehensiveness, diversification, fashion, ecology, health, internet, tea plantation, and tourism. The newly proposed model will promote the buildup and steady development of such industry cluster with the combination of tea tour, tea culture, tea companies, and tea life, implement specific measures of tea culture tourism industry, accelerate innovation in tea culture tourism industry, and meanwhile, provide strategic information for achieving the goal of creating a hundred-billion-value tea industry in China.Accordingly, it is valuable to create a splendid and characteristic tea industry, from the government, enterprises, social level, by analyzing security mechanism and specific measures in tea industry and culture tourism co-developing.