An Empirical Study On Factors Of Commercial Bank RMB Financial Products Yield

With the rapid development of our country economy, people accumulate wealth and rising competition between commercial Banks and promote the development of commercial Banks RMB financial products business. The stand or fall of commercial bank financial product sales is closely linked with the expected return of the product. While Banks make the important basis of expected return is its influence factors. This article first to simply described the Chinese commercial Banks RMB financial products, including the concept, classification of bank financial products and RMB financial product case analysis, etc. Second macro to micro point of view, a comprehensive analysis of the main factors that influence the RMB financial product yield, including the time limit, the purchase amount, capital preservation condition, profit way, the bank’s credit rating, the benefits of underlying assets, deposits, interbank lending rates, nine factors such as economic development level. Third use Eviews8.0 software of measurement of the influence factors of the RMB financial product yield empirical analysis, selected from 2007 to 2014, BOC, ABC, ICBC, CCB, BCM, SPDB, PAB, PSBC, HKBC, BOB, CMBC, HXB,CMB, CIB, CQCB, CQRCB, BJRCB and other 29 RMB financial product data issued by commercial Banks as sample. Due to the influence factors of collecting data, time limit, the purchase amount, capital preservation conditions and income, the bank’s credit rating, the benefits of underlying asset related data of the six factors, is according to the statistics of each financial product; While interest rates on deposits, interbank lending rates, economic development level is annual data collected. So in modeling, respectively period, the purchase amount, capital preservation conditions and income, the bank’s credit rating, underlying assets, such as the income of six factors as explanatory variables, expected return as the dependent variable, the cross-section regression analysis, the results in addition to the bank’s credit rating and assumes that the conclusion is inconsistent, other factors all reach the expected results; Will interbank deposit interest rate, interest rate, economic development level three factors as the independent variable, regression analysis, time series of products expected return results in addition to the economic development level in contrast to the initial assumptions, other factors are consistent with the expected results. That is, the end result is deadline, the purchase amount, underlying asset returns, interbank lending rates, issuing bank credit rating is positively related to the financial product yield; And the economic development level, deposit interest rate is negatively related to the expected rate of return financial products; Capital preservation products expected return is lower than the guaranteed financial product yield; Fixed-income financial products expected return is below the floating income wealth management products. Finally the influence factors of the expected return of RMB financial products, and for commercial Banks to provide product yield.