The Countermeasures Of Moral Hazard And Analysis Of The Online Shopping Boom

In recent years,Online Shopping has become the hot issue of contemporary Chinese economic and social problems.Its characteristics and advantages of convenience and quickness are making it known and accepted by more and more people.With the constant innovation and development of electric commercial technology,the Online Shopping is becoming the main consumption form of many consumers especially the young,which not only changes ordinary people's lives but also brings many business opportunities to the economic society.From manufacturing to retailing and even the service sector,electronic commerce is treated as an important method to develop the enterprise so that it can place in the popular Online Shopping boom.Obviously,E-commerce which represented by the Online Shopping has brought the earth-shaking changes to the Chinese economic society.However,the Chinese E-commerce starts relatively late and its software,hardware are not perfect enough,so a lot of moral problems occurred with the rapid development,despite its bright future.For example,the B2C E-commerce are facing a lot of problems including the poor quality of the service and goods,the proliferation of counterfeit goods,endless false advertising,privacy infringement of personal information,express problems and the lack of execution of the law and standards.In this paper,the current moral status quo of Online Shopping has been investigated by the combined method of questionnaire investigation and case analysis.On the basis,many immoral phenomena during the development of current Online Shopping have been summarized such as lack of faith,distrust between buyers and sellers,self-indulgence in the virtual world and self-discipline.Then the immoral phenomena of commercial behavior concrete manifestation in B2C environment.This paper emphasized the importance and necessity of solving the problems of Online Shopping by analyzing these harm caused by the immoral phenomena to the development of the E-commerce industry.On this basis,the article elaborated several reasons of these phenomena from the social and cultural construction,characteristics of E-commerce system,the defects of laws and so on,then the basis for the corresponding solutions are put forward.At last,in the forth part,path and countermeasures are put forward to solve these problems.The solutions aim to promote all transaction participants'(including consumers)moral level.What's more,the social environment and moral atmosphere that match the current demand of healthy development of the Online Shopping can also be improved and E-commerce will be further developed to become a major force to promote Chinese socialist.