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To Boost Brand Responsibility The Kaiserslautern Myth Of Hengda

Posted on:2015-02-05Degree:MasterType:Thesis
Country:ChinaCandidate:Z H JiangFull Text:PDF
GTID:2359330512474871Subject:Business administration
Abstract/Summary:PDF Full Text Request
Social responsibility reflect the value of the brand to a certain extent,Enterprises fulfill their social responsibility to help enterprises to create a corporate image,elevate the brand value,promote the recognition of the corporate culture in employees.However,how to present elements which effectively promote the corporate brand value of social responsibility with the correct path and the way in enterprise development,willingness to motivate enterprises to fulfill their social responsibility is the key that whether corporate social responsibility success to promote the corporate brand to enhance the value.Founded in 1996,Evergrande development has been from a little-known small company developed into a well-known company listed on the Hong Kong stock exchange main board.Once an accidental opportunity,Evergrande head slot contact with the Guangzhou municipal government leaders,Guangzhou football's future development is discussed,and it thinks the development of football is enterprise's unavoidable social responsibility.This case is based on this starting point,to the founder of Evergrande slot,in the company the development stage and fusion between footballs,reveal the influence of entrepreneur responsibility on the company's brand,thus causing people to "social responsibility" and "brand value" of thinking.
Keywords/Search Tags:Evergrande Group, Evergrande football, Corporate Social Responsibility, Corporate brand value
PDF Full Text Request
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