Research On Intellectual Property Management Ecosystem Of Third Party E-commerce Platform

The generation and the development of e-commerce transaction mode,which takes third party e-commerce platform as the core,changed the way consumers choosing products and services.By integrating information and providing the supporting services,this kind of trading patterns improve the efficiency of the social activities and promote China's economic boom.However,intellectual property infringement problems push the platform into an unhealthy competition environment for both sides of the transaction,which seriously affects the healthy development of the platform and normal transaction activities at the same time.The generation and the development of e-commerce transaction mode,which takes third party e-commerce platform as the core,changed the way consumers choosing products and services.By integrating information and providing the supporting services,this kind of trading patterns improve the efficiency of the social activities and promote China's economic boom.However,intellectual property infringement problems push the platform into an unhealthy competition environment for both sides of the transaction,which seriously affects the healthy development of the platform and normal transaction activities at the same time.The generation and the development of e-commerce transaction mode,which takes third party e-commerce platform as the core,changed the way consumers choosing products and services.By integrating information and providing the supporting services,this kind of trading patterns improve the efficiency of the social activities and promote China's economic boom.However,intellectual property infringerment problems push the platform into an unhealthy competition environment for both sides of the transaction,which seriously affects the healthy cdevelopment of the platform and normal transaction activities at the same time.In the third party e-commerce platform intellectual property management ecosystem,as the leading group,platforms take the responsibility of collaborative regulatory.Station operators and consumers in key species and government organizations and industry departments in support group collaborate with them.The evolutionary game model shows that in order to guide the operators to reduce the infringement of intellectual property rights to compete properly,and to promote the system evolves to a stable path,the platform should reduce the regulatory and consumer complaint costs and increase infringement costs through the intellectual property management.In the practice of intellectual property management,Alibaba group pays attention to the construction of its own management system and the cooperative management with other populations.But there are still some practical problems,such as diff-iculties in cooperation between platform and support group,high regulatory costs caused by various infringement methods of key group,and so on.Under the guidance of the theory of business ecosystem,the third party e-commerce platform should adhere to the basic principles of collaborative management,try to adapt different development states of the platform,make intellectual property management strategies,and establish a multi-level intellectual property management mode of cooperation.It should also build the intellectual property management system of industry association and promote the development of the third party e-commerce platform intellectual property management ecosystem.