The Research On Decision-making And Profit Distribution Problems Of Supply Chain Members Based On Cooperative Game Theory

"Public business innovation" was first put forward by the first prime Li Keqiang on Davos BBS,September 2014.It is a major initiative that would fully stimulate China's wisdom and creativity of the masses,as well as an important way to realize country prosperous and the people rich.It is also a main path from "made in China" to "Chinese intellectua".But corresponding to the reality of the constantly increasing number of SME,SME financing has become more difficult.This paper researches on the decision-making behavior of the supply chain members composed of a supplier,a distributor and a logistics enterprise under the logistics bank mode and the case of seasonal inventory impawn.After hypothesized,we build a non-cooperative game model under the restriction of capital in non-cooperative and different cooperative modes respectively to discuss the gaming behaviors between the decision-making of the distributor's reorder and the logistics enterprise's loan-to-value ratio.Then,based on Shapley-ratio theory,we build the alliance cooperation game model to analyze the possibility of the existence of alliance cooperation and to solve the problem of distributing the total earnings of the alliance.Moreover,numerical experiment is carried to verify the conclusion.The results show that in certain cases when the status of the supplier(as the core enterprise)below the logistics enterprise,cooperating can reduce the request of distributor's size and improve the union gains.