Analysis On The Spatial And Temporal Change Of Mainland Tourist Market And Its Influencing Factors In Macao

With the rapid development of China's outbound travel,outbound tourism research is becoming a hot topic of academic concern.Since the implementation of the "free exercise policy" in Mainland China in 2003,the number of tourists traveling to Macao has increased rapidly and became the largest tourist destination in Macao.With the rapid development of China's economy,the continuous improvement of people's living standards,the introduction of a series of travel policies to Macao,the number of mainland Chinese residents traveling to Macao increased year by year.The continuous development of Chinese mainland residents' travel to Macao is playing an important role in promoting the prosperity and stability of Macao.This paper makes a detailed analysis of the spatial and temporal differentiation rules and influencing factors of Macao's mainland tourists market,and makes a dynamic forecast of the number of mainland tourists traveling to Macao.The systematic research and analysis have an important reference for the development and progress of tourism market in Macao Value,but also on the development of China's outbound tourism market has a positive reference.This article mainly discusses the following aspects:First of all,the domestic and foreign research on outbound tourism has been sorted out and summarized,and the literature related to Macao tourism has been collated and analyzed.The study of outbound tourism is more abundant,qualitative analysis and quantitative evaluation are closely integrated.Combining past and present macroscopic studies have made an in-depth discussion on the outbound tourism in the concept of medium and micro level.The domestic research on outbound tourism is obviously inadequate,mainly from the aspects of the development trend of outbound tourism,the spatial differentiation of outbound potential,the characteristics of tourists' behavior and consumption,the influence of outbound tourism and the factors influencing the residents' exit behavior.Macao's research is mainly focused on macro-scale and inbound tourists forecast and so on.Secondly,based on the number of mainland tourists entering Macao,the spatial and temporal differentiation rules of mainland tourists market are analyzed by using relevant temporal and spatial analysis model.Inter-annual changes: the dynamic changes in the size of the mainland tourists are divided into low-level fluctuation change stage(1980-1990),the high-speed growth stage(1991-2003)and the high-level fluctuation growth stage(since 2004);During the year,the change was relatively stable,and the tourists were evenly distributed in Macao,and the seasonal difference was not obvious.The spatial distribution of tourists in various provinces and regions in mainland China showed a high trend of southeast and low northwest,that is,in the southeastern region,there are more people entering Macao and decreasing trend to the northwest region.However,the spatial concentration of the number of mainland tourists from different provinces to Macao has declined,and the spatial differences have been gradually narrowed.Thirdly,it explores the dynamic changes factors of mainland tourists' market from the qualitative and quantitative aspects.The study shows that the natural environment,political factors,economic conditions,social culture and so on have a significant impact on the dynamic changes of the Mainland market.Among them,the economic conditions: the "Macao economic extroversion","economic development base and consumption","tourism growth potential" is particularly prominent.The government could adjust the tourism policy timely through dynamical prediction of the tourists to Macao.Finally,the article based on the analysis to get the relevant conclusions,and point out the shortcomings in the course of study.