Study On The Influence Factors Of Mainland Residents Cross-Border To Hong Kong To Purchase Insurance Policies

In recent years,with the income level of mainland residents and insurance awareness increased,cross-border to Hong Kong to buy insurance has become more and more mainland residents insurance consumption of new options.According to the statistics of the Office of the Commissioner of Insurance in Hong Kong,in 2014,the Hong Kong life insurance industry issued a total of 159,000 new policies to mainland residents,with a total new deposit of HK $ 24.35 billion.And this group of data in the first three quarters of 2016 became 277,000 new policies and HK $ 48.94 billion new single premium.In less than two years,premiums have more than doubled.Mainland residents of this behavior,not only may invalidate their purchase or even violate foreign exchange regulations,but also makes the mainland life insurance company lost a large number of high-quality customers and premiums,and then part of the regional business stability adversely affected.Therefore,it is not only possible to help Mainland insurance companies,regulators and academics to understand the prevailing behavior of Hong Kong to purchases Hong Kong insurance,and to explore the impact of Mainland residents on making investment decisions in Hong Kong.Level of the problem,more conducive to the Mainland life insurance companies to carry out targeted reforms to enhance the competitiveness of the Mainland market for the mainland residents to provide better insurance services.The full text is divided into five chapters,the first chapter is the introduction.The second chapter analyzes the behavior of Mainland residents to purchase Hong Kong's insurance policies and re-combs this history.The third chapter introduces the theory of cross-border shopping into the field of insurance,analyzes the influence of market attributes,consumer attributes and insurance risk attributes on the decision-making process of insurance,and studies the influencing factors of mainland residents' investment insurance decision from the qualitative point of view.The fourth chapter uses the asset share pricing model to analyze the reasons for the difference between the rate and the dividend amount of the residents'.Discusses the influence of each actuarial hypothesis on the two,and the reason why the actuarial hypothesis itself is different.The fifth chapter,combined with the analysis of the differences between the two places,puts forward suggestions from the four levels of insurance supervision,foreign exchange regulation,insurance company and consumer.