| Recent years,it’ s more and more popular for the mainland residents to buy insurance in Hong Kong.The new data from the OCI(Office of the Commissioner of Insurance)in 2016 have shown that in the first half year of 2016,the total premium income of,the mainland customers contribute in HK,has been close to the full year of 2015.In view of these mainland residents to Hong Kong to buy insurance boom this emerging phenomenon,there is not enough theoretical research can refer to.However,most of the existing researches at home and abroad have done some research on the surface phenomenon and its economic impact,and there is no real from the perspective of insurance practice in-depth comparative analysis of the differences between the two insurance companies,to provide consumers with the objective of the purchase recommendations.This paper will China in mainland and Hong Kong selected a representative of the insurance company,and the company of a serious illness insurance products as an example,from the practical point of view,the concept of product definition,premium rates and investment,security coverage,risk prevention and control,the quality of the agent,and the user experience regulatory process difference comparative analysis,the purchase of insurance products for consumers rational and rational suggestions put forward the objective reference.Analysis of mainland residents to visit Hong Kong for the reasons behind the boom includes economic environment,law,system and culture four aspects,for the mainland insurance firms Hong Kong experience to enhance competitiveness,promote the rapid development of China insurance industry,to promote the two insurance integration,common prosperity and development to provide enlightenment and suggestions. |