The Study On Brand Value's Affecting Factors Of Textile And Garment Enterprises In The Financial Perspective

Brand value is an important part of intangible assets for textile and garment enterprises,which can bring excess profits and future earnings for enterprises.Under the background of economic globalization and with the rapid development of the internet,market competition has turned to the brand competition within the scope of the world.Therefore,to recognize the importance of brand value for the development of enterprise,and discuss the path of improving the brand value,conform to the basic requirement of the construction of the "textile power".In this paper,first of all,carry on the descriptive statistics of brand value for the textile and garment enterprises of "Chinese brand top 500" published by the World Brand Lab on the basis of summarizing the domestic and foreign literature research,and draw some diagrams to reflect the brand development level of our countries' textile and garment enterprises,so as to arouse textile and garment enterprises attention to shape the brand and increase the value.Second,from a financial perspective,build a basic conceptual model of the factors that affect brand value with 21 study indicators and 92 groups of sample data selected,and so on.Third,using factor analysis and linear regression analysis,establish the correction model of the factors that affect brand value in the financial perspective including basic model and extended model,and draw a Radar Map according to the linear regression coefficient,then conclude the specific impact of financial indicators on the brand value.Finally,put forward the relevant conclusions based on the results of the empirical analysis,and provide measures and suggestions for promoting brand value of textile and garment enterprises.The study in this paper found that the development of brand value in domestic textile and garment enterprises is below average level compared with other industries;the regional distribution is concentrated in the east;the international influence need to improve further.Exploring the financial impact factors of brand value in textile and garment enterprises,we find that profitability and operation ability has significant positive effect on brand value,while solvency has a significant negative effect on brand value.In terms of specific indicators,Return on Total Assets Ratio,Cash Recovery Ratio and Rate of Return on Common Stockholders' Equity have the biggest positive effect on brand value;Current Ratio,Quick Ratio and Total Assets Growth Rate have the biggest negative influence on brand value;Degree of Total Leverage's effect on brand value is almost zero.