Research On The Tourists Purchase Decisions Influenced By Feathers Of Booking Travel APP

According to the China Tourism Development Report(2016)issued by the National Tourism Administration,Just more than 30 years,China's tourism industry has undergone tremendous changes,has made remarkable achievements.At present,China has become the world's fastest growing tourism industry,benefiting the most populous,one of the strongest radiation belt countries.The consumption and population of domestic and outbound tourism is the first in the world.With the rapid development of the Internet,especially in recent years,the explosive growth of mobile Internet,electronic commerce has been rapidly transferred from the computer Internet to the mobile terminal,which change the way of people's life again.At the same time,people's living consumption level has been further strengthened and traveling has become more and more important entertainment and leisure for ordinary consumers group.The latest market research report shows that compared to offline travel agency stores,Chinese people who choose consuming on internet are developing sharply.In 2015,online booking ratio of travel agency soared to 20% and the growth rate of online market size is more than 6 times the offline travel agency.I-Research,professional market research and consulting firm,pointed out that about 70% of Chinese consumers have booking travel products online and nearly1/5(19%)consumers use mobile phone equipment to finish booking.Tourism APP market has been the key point of the development of tourism market in China and the competition of major online travel agencies.Through the collection and investigation of domestic and foreign literature,we found that the research on tourists' decision making behavior mainly focused on the tourist decision-making behavior model and the influencing factors of tourist decision-making behavior.The research of tourism motivation and tourists perceived value mainly focus on tourism demographic factors of tourism purchase decision-making.At present,the research on Tourism APP is more focused on tourism APP marketing strategy and user experience1.However,there are still gaps in the research on the influence factors of APP characteristics on tourists' purchase decision making.Firstly,I will recall the research result of tourism APP and Tourists Purchase Decisions through large of literature and data.Then,the feature of Booking APP will be divided into four parts asindependent variable which are the richness feature of travel product,price feature,value-added services feature and the quality feature of APP itself.Four assumptions will be put forward according to the four different features of Booking Travel APP which will be verified.This four independent variable will be divide into sixteen index which will be designed questionnaire.The I will use SPSS Software to analysis the questionnaire data in order to verify the four assumptions.This will enrich the tourism mobile Internet business model theory.At the same time,this paper will build a tourists purchase decision model based on the impact of Reservation Tourism APP characteristics and rich in the theory of tourist decision-making theory.