The Impact Of The Internet Finance On The Efficiency Of China's Different Commercial Banks

In recent years,the internet finance which compromised the advanced technology in the Internet field is fully exploiting the traditional commercial bank"long tail" market.As a result of its development,it seized the first mover advantage and is gradually eroding the inherent territory of commercial banks.At the same time,the Internet has brought new opportunities to commercial banks,and the technological progress of internet finance provides a model and path for the traditional commercial bank,which will inevitably lead to the adjustment of commercial banks.However,the influence of internet finance on commercial banks is still a "black box",so it is necessary for us to analyze In addition,China's commercial banks formed by the large commercial banks as the main body,the joint-equity and urban banks coexist.As a result of different background,the impact of internet finance on them is also different.Therefore,this paper studies the commercial banks in the theoretical analysis,efficiency measurement and empirical test,so as to get the impact of internet banking on different commercial banks,and then puts forward some suggestions.At present,both in the theoretical and empirical research areas,the research on the impact of internet finance on the efficiency of commercial is very lack.In this paper,the combination of methods are used to analyze.The research process of this paper is as follows:1.Definition and analysis.Firstly,the Internet technical characteristics determined the low marginal cost of internet financial and excellent customer experience,thus providing the possibility to enter the "long tail" market.At the same time,it introduces the innovation of internet financial model and its influence on traditional commercial banks.The results of this study indicates that the financial services which provided by the internet finance and traditional commercial banks do not have completely heterogeneity,which provides the possibility for the encroachment of the internet finance.Secondly,this paper introduces the three types of commercial banks in China and analyzes their heterogeneity,so as to pave the way for the discussion of the influence mechanism.2.Theoretical analysis.First of all,from the perspective of the supply and demand of economics,the paper analyzes the economical logic of Internet finance into the traditional commercial banks market.Then,analysis the role of internet finance on the efficiency of commercial banks from the catfish effect,technology spillover effect,scale effect.3.Empirical test.First of all,measure the efficiency of banks selected by DEA-Malmquist model as the explained variables.Secondly,uses the third party payment as the representative of the internet finance and selects control variables.Secondly,uses the third party payment as the core explanatory variable of internet finance,and selects the two control variables from the external and internal levels.Finally,the regression model is established to study the efficiency of commercial banks by the impact of internet finance.In this paper,the following conclusions are obtained through theoretical research,efficiency measurement and empirical test:1,Internet finance comprehensively promotes the technological progress ofcommercial banks,so as to improve its overall efficiency.2,The internet finance in the short term led to the overall size of commercial banks decreased slightly.3,Different types of commercial banks in the face of the impact of Internet banking are showed heterogeneity.