Several Problems About Unit Design And Premium Real Estate Marketing Researching

Architectural design of a city is not only the building itself,but should also include the design of architectural space and natural surroundings,the retention of the traditional culture of urban construction.and architecture embodies the significance of architectural design is the basis of unit design,which are due to the impact of market behavior,more and more unit design more premium is a mining,is to cater to the market,but ignore the humanity,the most essential part of the living environment,such as unit design,in fierce competition under the background of real estate industry,most of the real estate developers in order to get the market more customer resources,to use a lot of premium means,these means,we know that the design of the unit itself is closely related to habitant,at the same time for family and reasonable use of marketing premium grey space also is we need to study and discuss the issue.The first chapter,is clear about the object of study of social background and academic background,and determine the research object,research scope,research content,research purpose and research significance,design methods and technical route.Is similar to that in the second chapter,the relevant theory and case study,premium unit design,marketing and other related concepts,from the perspective of living environment building design,unit the design in the midst of importance.And sums up out the retrofit design of the "changsha canglong which international garden" project of guiding significance;Second unit the design focused on the domestic and abroad marketing premium case experience and design theory.The third chapter,this paper discusses the "changsha canglong which international garden" project development of this project and put forward the customer demands.Second to research of research projects,research includingquestionnaire investigation,interview investigation;Finally,the "changsha canglong which international garden" project research and analysis on the current problems.In the fourth chapter,the paper puts forward "changsha canglong which international garden" project unit the design principles,objectives and design method,through the existing problems from building grey space,room design,door interior space utilization,etc,put forward the project unit the design and marketing of premium way of reasonable balance.The last chapter,summed up the design deficiencies and put forward the unit the design and marketing of premium coordinate better prospects and Suggestions.