Research On Incentive Problem Of Migrant Workers Based On Hierarchy Of Needs Theory

Nowadays,Chinese industrial enterprises are improving their industrial level from "made in China" to "intelligent manufacturing".Meanwhile,Post-80's and Post-90's migrant workers ceaselessly pour into the city,the group which is the representative of the generation of migrant workers now has become an important force in the development of city construction and economy in our country.Compared to the first generation of migrant workers,Post-80's and Post-90's migrant workers have undergone great changes in the hardship bearing,local identity,education level,outgoing motivation,consumption concept and other aspects.However,enterprises still use the original management mode to manage them,which has caused low work enthusiasm and high turnover rate.Thus,we need to implement targeted incentives on the 80,90's migrant workers,according to their major and unique demand.As an important industrial agglomeration area,Hangzhou economic and technological development area has attracted many 80,90's migrant workers,while their incentive problem becomes more prominent.In view of this,this paper investigates 80,90's migrant workers about their satisfaction on five levels of needs separately and collects 860 pieces of questionnaires based on the literature review.The results of data analysis are shown as follows: firstly,the primary and advanced needs of 80,90's migrant workers are coexisted,though 80,90's migrant workers lay the emphasis differently.And there are significant differences in need level between 80's migrant workers and 90's migrant workers.Secondly,Post-80's migrant workers' dominant needs are physiological needs and safety needs,which are low level needs,while Post-90's are self-realization and respect needs.Thirdly,from the aspects of gender,marital status,employment forms,work time,the difference in five levels of needs between the 80's and 90's migrant workers diverse.Based on the results of data analysis,this paper constructs need matrix and divides 80,90's migrant workers' needs into four types.Important and satisfactory star needs,important but unsatisfied question mark needs,neither important nor satisfactory dog needs,not important but satisfactory cash cow needs,respectively.Then,the paper further proves that needs of migrant workers are related to the age they are in.Finally,from the aspects of enterprise and migrant workers,corresponding strategies are put forwarded for migrant workers groups,80,90's migrant workers.Hope that the incentive problem for industrial enterprises in Hangzhou economic and technological development zone will be improved to a certain extent,and also provides a reference for other areas or enterprises.