Research On Incentive Strategies For Knowledge Workers Of The Post-80s And Post-90s

In the era of knowledge economy,the focus of enterprise management has gradually shifted from material-oriented to people-oriented.In the past,relying solely on the development model of strength and technology is far from meeting the competition of enterprises in the 21st century.Now knowledge-based talents play a more crucial role in the competition.The"post-80s"and"post-90s"employees have entered various industries and played an important role in various industries.How to give full play to the enthusiasm of the"post-80s"and"post-90s"enterprise knowledge workers has an important role in the survival and development of enterprises.However,"post-80s",and"post-90s"are groups that grow in different eras.The incentive factors may also be different.They should understand the differences in incentive factors,analyze the background or causes of differences,and study the"post-80s"and"post-90s"enterprises.The motivational strategy of knowledge workers is particularly important to improve the performance of the organization.On the basis of literature review,this paper summarizes the group characteristics,occupational traits and incentive factor indicators of the"post-80s"and"post-90s"knowledge workers,and analyzes the motivation status and existing problems of knowledge workers.This paper uses the employee interview method to correct the set of incentive factors for the"post-80s"and"post-90s"knowledge workers,and puts forward the research hypothesis and constructs the theoretical model.Through the questionnaire survey and using SPSS19.0 statistical analysis software,the collected raw data was firstly descriptive statistical analysis,then exploratory factor analysis.?correlation analysis.?egression analysis and analysis of variance.Finally,we found the differences between the"post-80s"and;"post-90s"knowledge workers in the demand for incentive factors and the reasons for their differences.The research in this paper believes that the motivation factors of "post-80s"and"post-90s"knowledge workers can be refined into five motivational factors:work environment,job return,job content,job security and career development;"post-80s",knowledge workers ratio After 90s,knowledge workers pay more attention to the three factors of work environment,job content and job development,while"post-90s"pay more attention to job rewards than"post-80s";Education,marital status,growth environment,working years and job ranks in background feature variables will significantly affect the demand for incentives for "post-80s"and"post-90s"knowledge workers,while the nature of work and the nature of the business will not have a significant impact on the demand for incentives.Based on the analysis of the differences between the "post-80s"and "post-90s"knowledge workers,this paper proposes incentive strategies.The research in this paper provides a certain reference for the motivation of the "post-80s"and "post-90s"knowledge workers in the context of the new intellectual creation,especially the enterprises with serious loss of young employees.The research on the characteristics of the post-80s and post-90s knowledge workers,the characteristics of occupational traits and the incentive strategies also enriched the theory of human resource management to a certain extent.