A Research On The Present Situation And Counterrmeasure On Customer Churn:A Case Of Personal Financial Services Bank Of Z G Sub Banch

With the globalization of the world economy and the internationalization of the market,the domestic commercial Banks speed up the transformation of the business model and business innovation,from the traditional banking business extended to the emerging of personal finance business gradually,consolidating and compete for customers,and seek new profit increasing point.The development of personal financial services has enriched the financial products of banks and enhanced the economic efficiency of banks.However,in recent years,with the opening of the financial market and the market-based interest rate environment,various economic entities have been pouring into the domestic small and medium-sized cities,banking competition The Internet finance has also sprung up under the Internet guidance of the concept of,a great impact on the state-owned commercial banks market share and market position,some commercial banks have serious customer churn phenomenon,how to reduce customer churn rate,the greatest degree of reduction Customer churn becomes the urgent problem to be solved.In this paper,Bank of Z G sub branch as the research object,through the questionnaire survey and interviews,analysis of G branch of the personal financial business customer loss of the basic situation,characteristics and trends to identify the causes of customer loss,and how to maintain existing customers and to restore the loss of customer comments and suggestions,with a view to the Bank of Z G sub branch to provide personal financial management clients to provide information.