Jiangling Group Market Competition Strategy Research

The automobile industry is the iconic industry of the level of industrialization in China.The development of the automobile industry is of great strategic significance to the revitalization of the national economy.China and Europe and the United States,Japan and other car power compared to there is a clear gap,not only reflected in the brand influence,international competitiveness,etc.,but also mainly reflected in the automotive core technology and so on.In the new market environment,if enterprises can enhance their competitiveness and enhance the competitive advantage of enterprises,optimize the industrial structure of China to play a great role in promoting and can improve China's entire automotive industry,the level of industry and international influence,So as to promote the further development of related industries in China and safeguard the steady and rapid development of China's economy.Jiangling Group is the representative of China's national automobile industry,since the early 80 s of last century Jiangling Group to enter the automotive industry,and in the rolling development process,the chain developed a car R & D,production and sales of various industrial models.The current domestic auto market is in the stage of rapid development,Jiangling Group in the competitive environment is very serious circumstances to take a timely competitive strategy,its own development has a crucial role.Based on the theory of market competition strategy and the results of practical exploration,this paper analyzes the macro environment and industry environment of Jiangling Group's market competition based on the relevant theories of market competition strategy,and uses SWOT analysis method Reveals the advantages and disadvantages of Jiangling Group's market competition,the opportunities and challenges,and then puts forward the positioning and implementation strategy of Jiangling Group's market competition strategy.The main conclusions are: light car as an important part of the automotive market,its growth rate is second only to the car,is the future development and expansion of the JMC Group,the timely development and implementation of the field of market competition strategy will help Jiangling Group Enhance core competitiveness and achieve sustainable development.As one of the largest enterprises in the field of commercial vehicles in China and one of the fastest growing and most economically profitable companies in the domestic automotive industry,the JMC has its own marketcompetitive advantage: to master the manufacturing technology of the important components of the engine,With the ability to mass production,which can better control the cost of enterprises and parts of the supply;production and sales of the four links into a modern marketing system,in order to achieve a nationwide network marketing;developed on product development,logistics,etc.Aspects of the planning of the international standard management system;its own has a certain degree of brand attention,and accumulated a certain consumer base.At the same time Jiangling Group also has a market competitive disadvantage,highlighting the lack of core technology,the scale of production is too small,more decentralized layout,marketing model is more backward and so on.Jiangling Group,a more reasonable market competition strategy is to focus on the development of light commercial vehicles,while driving passenger cars occupied market share,and in the international cooperation on the basis of improving the core competitiveness of enterprises,thus seizing more light commercial vehicle domestic market share;In the industrial restructuring to improve the economic efficiency and international status as a development goal,thereby expanding the market influence of enterprises.Therefore,JMC should comprehensively promote its market competition strategy from organizational strategy,business strategy,marketing strategy,brand strategy and talent strategy.