Study On The Influence Of Parents Entrepreneurship Scenarios On Generations' Entrepreneurial Decision Making

With the development of economy,parents have put up to the retirement age since they started a business,at the critical moment of national government actively focusing on innovation,as their descendants,is inheriting the fruits of their labor,or to integrate resources for entrepreneurs? This is a choice for future generations.For a long time,generational entrepreneurial problem has always been the focus of entrepreneurship research.Based on this,according to the "scene-cognitive decision" mentality,this paper takes the offspring whose parents had entrepreneurial experience as the research object,the introduction of the intermediary variable of offspring entrepreneurial cognition,trying to open the parents' startup scene effect on offspring entrepreneurial decision-making mechanism of "black box".This paper systematically reviews the literature on the parents startup scene,extracted out the parents' entrepreneurial spirit,the parents' social network,the parents' entrepreneurial experience,three elements entrepreneurship has a promoting effect on posterity.review,study and define the parents' entrepreneurial spirit,their parents,the social network,their entrepreneurial experience,offspring entrepreneurial cognition,offspring entrepreneurial decision-making variables as the connotation.Put forward nine hypothesis,construct the model between the parents startup scene and the offspring's entrepreneurial decision-making.Then,this paper adopts the combination of network and field questionnaire to collect the sample data,using SPSS21.0 and AMOS21.0 software to analysis the reliability validity of 276 valid data,based on the structural equation model,examine the rationality of the model and the scientific nature,and to verify this hypothesis results and discussion.The result shows: the entrepreneurial decision-making intergenerational transmission exist three channel.First,"the parents' entrepreneurial spirit-offspring entrepreneurship to cognitive-offspring entrepreneurial decision-making" path.This path is a negative path,their parents' entrepreneurial spirit promote offspring entrepreneurship cognitive level,but less conducive to its entrepreneurial decision.Secondly,"the parents' social network-offspring entrepreneurship to cognitive-offspring entrepreneurial decision-making" path.The greater parents' social network size,the higher expectations which the offspring youth rely on,but with no embedded in social network,lead to its entrepreneurial cognition is less,and produce withentrepreneurial decision.Third,"the parents experience-offspring entrepreneurship to cognitive-offspring entrepreneurial decision-making" path.This is a business to enhance the ability of cognition as the core of rational entrepreneurship decision path.The research revelation: on the one hand,should be to guide youth entrepreneurship education,avoid a big "impulse" in wide scope of business;should actively build business practices or simulation platform on the other hand,bring up their offspring in youth entrepreneurship cognition as the core,not entrepreneurship rate for the inspection standards,avoid "burn out" entrepreneurial training modes.