Research On The Influence Of Entrepreneurial Team Heterogeneity On Entrepreneurial Decision-making

For entrepreneurs, a new decision is a new business. And when entrepreneurs decide to make a new decision-making, they always choose by teams instead of individual decisions. At the same time, because the entrepreneurial decisions require higher effectiveness, the choice of entrepreneurial teams have become entrepreneurs need to keep thinking of the key issues. Entrepreneurial teams directly about the choice of entrepreneurial success, while team members’ personal character also determines whether the entrepreneurial teams can make successful decisions, successful entrepreneurial decision. Entrepreneurial team members’ personal characteristics, therefore, has become the focus of research scholars, and Tajfel’s social identity theory is put forward in 1986, after the study of heterogeneity range into the team, scholars gradually produced on team heterogeneity study interest. At the same time, the research on heterogeneity of the team members also caused controversy of scholars.From start up heterogeneity of literature study, this article found that more and more scholars tend to study of entrepreneurial team heterogeneity, by studying the entrepreneurial team heterogeneity influence on firm growth, and the impact on business performance, etc.. To dig more suitable for the development of modern enterprise’s theory of entrepreneurial teams, accelerate the development of enterprise. Therefore, this article will research from the perspective of entrepreneurial team members internal heterogeneity of entrepreneurial team heterogeneity influence on entrepreneurial decision-making, discusses the pioneering the heterogeneity within the team members of the team’s role to make business decisions. And using the research method of grounded theory, through the depth interview research between entrepreneurial teams because, in the form of cognition, attitude and risk preference heterogeneity on the impact of the choice of entrepreneurial decision-making. We study the actual article mainly of entrepreneurial teams in IT industry as the research object, because of the replacement of IT industry information fast, rate of entrepreneurial team of entrepreneurial decision-making is also a test. It can be more clear embodiment of entrepreneurial teams the influence of heterogeneity on entrepreneurial team’s entrepreneurial decision; And in the IT industry of entrepreneurial teams may come from various industries, relatively high degree of heterogeneity.Finally, this paper uses the method of grounded theory research, to objectively summarize the information obtained from interviews, from the initial code 87 can be derived from the conceptualization results gained by the 12 concept category and by focusing on the coding gain six major categories: cognitive, access to information resources, entrepreneurial learning team, risk perception and risk tendency, goals, values and transactive memory system. Then through theoretical coding further illustrate the effect of entrepreneurial team heterogeneity of entrepreneurial decision-making process, elaborated the entrepreneurial team heterogeneity is how to influence business decisions, what impact such a process. And will be the result of a constant comparative analysis with the literature, build the entrepreneurial decision-making model in this paper, finally this paper come to the conclusion that:(1) entrepreneurial teams cognitive heterogeneity crucial impact on entrepreneurial decision;(2) attitude heterogeneity of entrepreneurial team members by influencing the behavior and influence the choice of entrepreneurial decision-making;(3) risk preference heterogeneity is not obvious effect on entrepreneurial decision.