Research On Rural Tourism Related To Industrial Convergence And Its Impact In Liquan County Of Shaanxi Province

As the reform and opening up process continues to accelerate,with the development of social economy and the change of life style,the consumption demand of urban and rural residents in China has been rising.Rural tourism has gradually become a popular way of tourism and leisure,and it has the characteristics of returning to nature,close to pastoral.On the other hand,because it can promote the new rural construction,promote agricultural development,increase farmers’ income,it has become a sunrise industry which can beautify the countryside,promote agriculture and rich farmers.Under the active guidance and support of the government,rural tourism has been bursting with new vigor,which has become one of the most important parts of the tourism industry in china.Shaanxi province is very suitable for the development of rural tourism because of its long agricultural history and strong folk culture.In particular,Liquan County in Shaanxi Province has distinctive characteristics of resource endowment,including a wealth of fruit resources,a strong cultural heritage and excellent traffic location.With the rapid development of rural tourism in China,it is of great significance to study therural touristhow to promote the industrial integration and promote the upgrading of industrial structure m in Liquan County.It can not only make long-term development strategy to provide some help to upgrade the industry for Liquan County,but also lead and inspire rural tourism to the form of more advanced,more innovative model,more functional,more integration of the direction of the transformation of the industry.Based on field investigation and literature,this paper makes an analysis of the current situation of the development of rural tourism in Shaanxi,Liquan Province,such as the industrial base,the development status,the characteristics and advantages.Based on the analysis of the current situation of rural tourism development in Liquan County,combined with the form and content of rural tourism,this paper studies the impact of rural tourism on the local economic development,the impact of rural tourism on industrial integration and the impact of industrial integration on the upgrading of industrial structure.Firstly,this paper analyzes the impact of rural tourism on the per capita income of rural residents,rural employment,the change of rural industrial structure and the increase of national economy in Liquan.Then by calculating the correlation degree between the rural tourism and related industries based on grey correlation model,the paper analyzes the influence of development of rural tourism in Liquan County of industrial convergence.Industries involved in agriculture,cultural,transportation,warehousing and telecommunications,as well as the wholesale and retail trade,catering industry.Finally,by using econometric analysis software Eviews7.0,through the unit root test,Co Integration test test,error correction model,Grainger Causality test method,this paper analyzes the Liquan County three times industry convergence effect on the upgrading of the industrial structure,which based on the data of output value of three industries in fifteen years from 2001 to 2015 in Liquan County before and after the development of rural tourism.According to the above research,this paper gets some conclusions.First,rural tourism in Liquan county has a very significant promoting effect on local economic development,income level and employment and it has a higher contribution rate to the national economic growth.It has greatly promoted the increase of per capita income of local farmers,rural employment and the increase of GDP,and gradually become a pillar industry in Liquan County.Second,the tourism industry in Liquan is closely related to the related industries in the first,second and third industries.The tourism industry and agriculture,industry,culture industry,transportation,storage and communications industry and the wholesale and retail trade and catering industry has a relatively high degree of correlation,especially the degree of Liquan County Tourism and agriculture integration is most obvious.To some extent,this result shows that the development of rural tourism in Liquan County has promoted the integration of related industries,and formed a good interaction between industries.Third,the industry convergence plays a significant role in promoting the upgrading of industrial structure,and there is a one-way Grainger causality between the two.It shows that industrial convergence can promote the upgrading of industrial structure.Rural tourism has promoted the integration of fruit industry and cultural industry,tourism industry,industry and service industry,thus promoting the integration between county industries and promoting the optimization and upgrading of regional industrial structure.According to the conclusions and the development strategy of Liquan county from the rural tourism to the Global tourism,and constantly promotes the upgrading of the industrial structure,this paper puts forward some countermeasures and suggestions.