Research On The Development Of Rural Agerculture In Youyu County From The Perspective Of Industrial Integration

The rural tourism,which is the rural folk customs as the carrier,the peasants' own management as the main body,and the rural tourism as the vision of the citizens' entertainment.It is a new integration form of the first,second and third industries,and a new way to promote rural economic development and farmers' income,and a new extension of functional agricultural and tourism models.It plays an important role in improving the rural benefit linkage mechanism,promoting structural reform of agricultural supply side,improving rural infrastructure construction,and protecting traditional cultural resources of the rural tourism development.It is great significance to the implementation of the rural revitalization strategy and the realization of the goal of building a well-off society in an all-round way.Therefore,it is particularly urgent to study the development of rural tourism from the perspective of industrial integration.Based on the related theories,concepts and research results at home and abroad,this paper takes the study of Youyu County in Shanxi Province as the research object.Firstly,according to the situation of field investigation and access to data,the author analyzes the advantages,development status and dilemmas of rural tourism development in Youyu County.Secondly,using the grey correlation degree theory(gra)to construct the fusion degree measurement model,the tourism industry situation in Youyu County was evaluated.The evaluation results show that the tourism industry in Youyu County has the highest integration with transportation,warehousing and postal services,followed by tourism,accommodation and catering,wholesale and retail,industrial and industrial,and tourism and agriculture.It shows that it is insufficient for the integration of agriculture and tourism industry,and rural tourism has not been able to bring out the advantageous agricultural resources of Youyu County in the process of development.At the same time,with reference to the literature,eight indicators were selected from four aspects: technology(resources)sharing,production factors,market demand,and government policies.The factors affecting the development of rural tourism and agricultural integration in Youyu County were quantitatively analyzed.Finally,four major countermeasures were proposed.Firstly,strengthening government functions to promote the transformation and upgrading of rural tourism;Secondly,we will implement the “tourism plus”model to create new andintegrated development paths;Third,paying attention to personnel training,increasing brand marketing publicity;Fourth,government should adhere green development and do a good job in ecological protection.