Analysis On China Construction Bank Development Strategy In The Context Of Internet Finance

With the continuous development of modern information technology and extensive use of internet technology,internet infiltration is gradually deepening in the financial industry;financial service model of internet technology emerges at the right moment.As a new financial model,internet finance is changing the features of the traditional financial industry and financial needs of the people according to its diversified financial products,efficient and convenient financial services,as well as the unique business model and value creation manner;definitely,it's challenging the traditional business model of China Construction Bank and quickly grabbing market share.Therefore,to explore the development strategy of China Construction Bank is a research topic with high priority under the background of internet finance.This paper uses case study method,and China Construction Bank is to be the research object;analyzing China Construction Bank's strengths,weaknesses,opportunities and challenges under the background of internet finance;and then analyzing development strategy issue from the bank,corporate level,functional level,and business level.The paper thinks that overall,China Construction Bank should take the market as the guidance,take the customer as the center;making full use of internet,big data,cloud computing and other advanced technology;strengthening the traditional business advantages;strengthening international business development;accelerating the transformation to the universal bank group,multi-functional service,intensive development,innovated bank,smart bank;becoming the first-class bank in the world.The paper comes up with that the corporate level should use channels and business diversification strategy;the functional level should use innovative strategies to maintain a competitive advantage;the business level should make full use of big data to innovate quality products as to meet the demand of different market segments,to implement differentiation strategy.In order to ensure the effective implementation of the strategy,China Construction Bank should strengthen account management,strengthen risk management,develop small and micro enterprises to expand business,integrate business processes,and tap e terminal market to become smart bank.The development of other commercial banks can be beneficial enlightenment from the paper and the results of the research.