The Development Strategy Of Agricultural Banks In Kunming Dianchi Resort Under The Influence Of Internet Finance

With the rapid development of Internet technology,Internet finance leads to the thriving development of the third party payment companies.Meantime,some operation patterns of commercial banks face huge challenges depending on the source of profits from traditional payment and settlement and deposits-loans surplus.Under the new situation,it is worth researching on how Kunming Dianchi National Tourist Resort of Agricultural Bank of China should comply with it and positively develop Internet finance and eventually achieve sustainable development.The paper summarizes the concept,characteristics,forms and theoretical basis of the Internet finance,macroscopically analyses Internet finance has the influence on commercial banking,introduces in detail the current development situation and existing problems of the bank.Based on the analysis that using the SWOT method to analyze the strengths and weakness,the opportunities and challenges of the bank in the new environment of the Internet finance,this paper will provide some strategies for the bank to cope with the Internet financial challenges,hoping to give some new and useful advice for the bank to form new competitive advantage in the financial industry,finally to bring about the sound,fast and sustainable development.In order to futher implement the Internet financial development platform,this paper describes the Internet financial innovation platform through analysis of the case of Kunming Dianchi National Tourist Resort of Agricultural Bank of China.I suggest a new mode according to the advantage of Kunming Dianchi National Tourist Resort of Agricultural Bank of China,sustainable development environmental,information system and the project partner.I provide valuable experience for the innovation of the Internet platform of commercial banks.